I graduated from UC Berkeley with a B.A. in Cognitive Science and minors in Data Science and Food Systems – a combination that grew out of my curiosity about the complex relationship between the mind and our food system. These studies deepened my passion for making a positive impact on mental health, community wellness, and our environment in my lifetime. Rooted in coursework, nonprofit leadership, and marketing experience, I’ve built a toolkit grounded in storytelling, critical thinking, and data analytics – tools that enable a systems-level approach to solving complex challenges and communicating ideas with impact.
I am excited about using marketing and data-driven strategies to meet the needs of an increasingly conscious consumer and shift behavior around how we produce, market, and consume food. My expertise spans strategic communications and marketing, project management, data analytics, research, graphic design, social media, and consumer behavior – all of which shape how I approach my work every day.
For the past two years, I’ve worked at GOOD Consulting Group as a Strategic Communications Associate. I’m grateful to work in social impact, and I love what I do! I’ve project-managed campaigns like the GOOD PEOPLE book launch (a New York Times bestseller), led communications for a $1M workforce development prize, and helped grow Upworthy’s LinkedIn impressions by over 3,000% through a content strategy rooted in performance data and audience insights.
I also served for four years as the Co-Director and Lead Designer of Merchandise at The Farmlink Project, a nonprofit fighting food insecurity and waste. I designed a 12-piece collection that generated over $25,000 in sales (7,000+ units sold) – revenue that continues to fund the distribution of produce to communities in need. This work has taught me that no challenge is too daunting when empathy, creativity, grit, and curiosity are at the forefront of what I do.
Outside of work, I work as a contracted graphic designer and social media manager, creating assets for L.A. River Arts, Bella Venice, and Challah & Soul.
